The sharing or renting economy is rapidly establishing itself as a disruptive new framework in the wake of the extreme consumerism that was led by e-commerce and mobile-commerce companies.
A PWC report estimates that the market will be USD 335 billion globally by 2025. As a McKinsey Quarterly article puts it "The sharing economy is growing rapidly and creating new opportunities across the globe. Like all major disruptions, it is putting pressure on existing business models and regulatory frameworks and triggering other significant changes."
Indian startups are at the frontline of this disruption. In the past, many Indian startups have built companies by simply imitating and modifying a successful business model employed in developed economies.
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